Spencer McLean





About Me

Hi! My name is Spencer McLean. I have a wide range of experience in public relations, communications, marketing, research, social media management and freelance graphic design.



University of Houston

Digital Marketing Management


Texas A&M University

Advertising Strategy Focus


2023 - present

public relations MANAGER

Love Advertising - Houston, TX

2021 - 2022

public relations SPECIALIST

Love Advertising - Houston, TX

2021 - present


Elevate Athletics - Houston, TX



Genesis Park - Houston, TX


communications INTERN

City of West University Place - Houston, TX

Certificates & Skills

Technical Skills: Adobe Suite; Microsoft Office; Google Suite; Cision Media Management; Facebook/Instagram Ads

Skills: Social Media Marketing; Content Creation; Graphic Design; Team Management; Writing

Certifications: Digital Marketing Management (UH); Hootsuite Social Marketing; Google Ads; Google Analytics


As a Public Relations Specialist at Love Advertising, I work with a variety of high profile clients in a range of industries, including retail, nonprofit, food and beverage, education, residential development and more. I develop press releases, media advisories, coordinate interviews, maintain media relationships and conduct ongoing media coverage reports. Working in an agency setting has taught me how to balance a number of projects and clients at once while producing high quality work.


  • 2023
    • Grand Excalibur Award (PRSA)
    • Gold Award for Community Relations (PRSA)
    • Gold Award for Public Service/Non-Profit Campaigns (PRSA)
  • 2022
    • Grand Excalibur Award (PRSA)
    • Gold Award for Public Service/Non-Profit Campaigns (PRSA)
    • Silver Award for Events and Observances (PRSA)


YMCA - Dancing with the Silver Stars

KPRC-TV NBC Channel 2

Estimated Reach: 706,000

Gallery Furniture - Houston Threads

KTRK-TV ABC Channel 13

Estimated Reach: 712,000

YMCA - Summer Teen Memberships

KPRC-TV NBC Channel 2

Estimated Reach: 706,000

SHAC Boy Scouts Spring of Service

KPRC-TV NBC Channel 2

Estimated Reach: 706,000

YMCA Operation Backpack

Univision Channel 45

Estimated Reach: 1,200,000

Holcomb Family YMCA Opening

Houston Chronicle

Estimated Reach: 684,000

Gallery Furniture Autism Prom

KHOU-TV CBS Channel 11

Estimated Reach: 66,000

YMCA Operation Backpack

KPRC-TV NBC Channel 2

Estimated Reach: 754,000


At The University of Houston, I have conducted numerous research projects and worked with clients to build a social media campaign across Facebook and Instagram. I am currently assisting in search engine optimization and developing Google ads.

Kolache Factory, Integrated Marketing Communications

Semester long research project focused on IMC and developing a marketing plan for the Kolache Factory, including a market and industry analysis, proposed strategies, timeline and budget.

The goal of our campaign was to increase brand awareness and exposure through social media advertisements promoting limited-time items, the development of a mobile rewards app and sponsoring/hosting community events.

Sample Social Media Posts

Event Flyer

App Development Recommendation

MFG Monograms, UH Professional Project

The University of Houston requires a semester-long, individual research project on a chosen company to complete a breakeven analysis and develop marketing initiatives for a company. I chose MFG Monograms, an Etsy shop, for my research project.

My first recommendation for the company included the development of a Shopify website to begin the client's transformation away from Etsy. This shift would decrease fees associated with Etsy and increase net profit by about 33.4%.

My second recommendation included increasing her online presence, which could be done through social media advertisements and increasing the budget for Etsy advertisements.

Based on past years performance, MFG Monograms had a conversion rate of 3.87%. The goal is to increase clicks to her Etsy page on social media and search results by running flighting advertisements throughout the year. With a very low advertising budget, I recommend this small business to have a budget of $8-15 per day during past periods of high sales.

I recommend flighting Etsy advertisements in January-March, May-June, and August-September. January through March accounted for 37% of MFG Monograms' sales in 2021 and she saw a small peak in sales during May-June and the high revenue yet low number of sales in August-September. The small peaks in revenue could be related to her offerings, which consist mainly of infant, baby and toddler products. One of her most popular products is infant fishing shirts, and the kick-off of summer could be a reason for her peak in sales along with towels and travel bags. Another factor to consider is most babies are born in July through September, which could affect the sales of their products.

In addition, I would recommend increasing the budget for social media advertisements during July-September to promote their back to school products and due to the popularity of infant births during those months.

Cuteheads, Social Media Management

Cuteheads, an upscale children's fashion brand with unique, locally made clothing pieces suitable for any special occasion. My team completed a social media audit and pitched recommendations to the owner of Cuteheads. We also conducted a social media campaign on Instagram and Facebook. Our ads generated $712 in revenue, gaining over 25,000 impressions and a CTR of 1.19 .

We conducted a social media audit and made recommendations based on those results; completed a competitor analysis; wrote, launched and optimized social media ads based on customer personas; and, utilized the lookalike and retargeting feature on Meta. Ads would focus around the launch of their spring collection and the needs/personalities of typical Cuteheads customers. Our budget was $15-20 per day over the course of 2 weeks. The ads had almost 26,000 impressions and 308 link clicks with a frequency of 2.4.

Overarching Goals:

  • Boost conversion rate/sales
  • Increase brand awareness
  • Increase website traffic
  • Further community engagement
  • Drive traffic to blog

Conversion Goals - 14 total conversions made:

  • Make a Purchase - 5 purchases valued at $712
  • Add to Cart - 55 adds

Top Performing Ads:


Pop Culture Moms


Baby Shower Gifts


Lookalike Audience

As the Marketing & Social Media Manager at Elevate Athletics, I hold a number of roles. I send out monthly emails, manage social media accounts, foster community engagement, develop photo and video content, assist in staff communication efforts and website management. Elevate Athletics is a cheerleading gym and a majority of its athletes are underage children. This presents a unique challenge to Elevate Athletics' marketing efforts as their main priority is the safety and privacy of these children. Due to this, I can only share a portion of my work at this time.


Freelance graphic design, branding and marketing materials.


At Texas A&M, I graduated with a degree in Marketing with a focus on Advertising Strategy. I conducted a number of marketing campaigns and research projects throughout my time at the university.

Favor, Social Media & PR

In this course, my team worked directly with Favor, a food delivery service and child company of H-E-B. We created reports and analyzed Favor's competitors, created potential campaign ideas, and conducted an ethnographic review. We conducted primary research through numerous focus groups and surveys. We created three campaign proposals and an action plan, and was able to submit our presentations to the Favor team.

Sample Social Media Posts

Recommendation: Rewards Program

McAlister's Deli, Advanced Marketing Communications

My team was tasked with creating a semester-long project developing a marketing campaign for McAlister's Deli. We analyzed and researched McAlister's Deli as a brand, developed our campaign's objectives and created a timeline for the campaign.

I served as the Marketing Intern for Genesis Park during the peak of COVID. I analyzed COVID's impact on hospitality careers, researched competing brands for newly acquired companies, and developed website content surrounding industry challenges of oil and gas, construction and wind farms.

I served as a Communications Intern at the City of West University Place in 2019 where I developed public service announcements (print and video), assisted with website content and led city-wide photography projects.